- Cover Photo and Profile Image: You now have one large image to showcase your page. This image must be 855 x 315 pixels. One of the biggest restrictions is that you can’t have any calls-to-action in your cover photo. The profile photo size has changed to 180×180. This is best used as your logo or photo without a lot of words.
- Larger, Highlighted, and Pinned Posts: One of Facebook’s mantras during the F8 conference was the way we tell stories with facebook. To help your with this, the pictures and videos are now larger and more eye-catching. To highlight a story, click the star icon in the upper right of a post. This will make it span all the way across the Timeline. You can also pin a story to the top of your Timeline for up to a week. To do this, click the pencil icon in the upper right of the post and select pin to top.
- Company Milestones: Tell people about big events in the life of your company or brand by using Milestones. To do this, click on the line that runs down the middle of your Timeline and select Milestone and fill out the information.
- New Applications: One of the biggest changes is the removal of the default landing or welcome tab. No fear, applications are still available if you have created a custom welcome tab, or added and other application such as a newsletter sign-up. And you now have 12 applications you can showcase and only four applications that will be show prominently. You cannot change the position of the photo app. To move these apps around, first click on the down arrow next to your top row of apps to display them. Then, click the pencil icon in the upper right corner of the app, selecting the app you want to swap positions with. Scroll down to the edit setting to change the app photo. The size for these is 111×74.
- Facebook Insights, Admin Panel, and Messaging: If you haven’t noticed, you have to scroll down a bit to see your page. Nobody else can see this but you. This is Facebook’s way of encouraging business page owners to use their analytics system—insights, as well as, many other features. In the admin panel, you can invite your email contacts, friends, share your page, and create an ad from the Build Audience drop-down menu. Pages will also have the ability to receive messages from fans. This feature can be turned on or off from the Manage Permissions area of the Admin Dashboard.
SOCIAL MEDIA & INTERNET MARKETING BLOG
Super YouTube: HAhaHaHAhaHaHA
Independent Insurance Agent: WHAT is WRONG with you?!
Super YouTube: Nothing is wrong with me. I just can’t stop watching funny videos about cats. But that’s not why I’m here. I’m here inform you on utilizing YouTube to promote your business online. You see, Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). While traditional TV viewing was up only 0.2% over last year, Internet video viewing was up 35% and mobile video viewing went up 20%. Also, let’s not forget that Google owns YouTube – so in addition to all that statistical gibber gabber, this social channel can really boost your SEO efforts.
Independent Insurance Agent: So I guess you could say this stuff is pretty important?
Super YouTube: Absolutely, now let’s get started!
Step 1: Optimize your videos – This is an important step in getting your video discovered, watched, and shared. So, the YouTube Algorithm relies on 3 factors:
Title: You have 99 characters to optimize your title text, so consider your target keywords and any other keywords you may want to rank for, but don’t forget to include your branding and descriptive text. Make sure targeted keywords are in the first few words of your title and add a colon after your initial keywords and rephrase your title for maximum effect (Ex: Retirement Savings Plans: How to plan for a happy retirement).
Descriptions: With descriptions you have 5,000 characters, which is a lot, so use all that space to write as much about your video as possible.
Number of views and recent trending: Because user ratings and views play a factor in your search rankings within YouTube (and thus our Dark Lord, Google) (Just kidding, Google), make sure to ask for people to rank your video (Rate your own video- I promise I won’t tell).
Other Important Search Engine Optimizers:
- Google’s Keyword Research Tool to figure out what customers are searching for
- Transcript: Make your video extra-searchable
- Call-to-action: This step is SO IMPORTANT. Let potential customers know WHAT TO DO – where they can go for more information, add your website address to your video, and include an annotation to direct people to other videos or subscribe to your channel.
Step 2: Set the Stage -
- Offline Editing Tools:
- Imovie: For Mac users
- Windows movie maker: For PC users
- Animoto: Head over to Animoto for more editing fun
- Editor: YouTube has eliminated the need for you to edit videos offline and then upload them to YouTube. You can and edit all your content online adding effects, transitions and cropping your videos as needed on your timeline. Not sure about the rights to your background music? Youtube also has a feature called Audio Swap that lets you choose your music from a large library of pre-approved tracks.
- Creators Corner: YouTube essentially provides you with a full set of tools to help you improve your videos with tips on production and even buttons for adding to your website to help more people find your videos. And this handy little series of apps allow you to create animated videos within minutes on YouTube
- Sound and Visual Quality
- Microphone. Use a microphone whenever you can.
- High definition. Most cameras shoot in high definition and Sephora sells makeup for high definition cameras.
- Lighting. Have the natural light source shining onto your face.
- Video Layout
- For short tip videos: 60-90 seconds is about right
For video shows: 10-15 minutes
- Video Format:
- Screencasting: How-to videos are the number one search video on YouTube, with ExpertVilliage being the number one How-To channel. Home Depot also does a fantastic job of catering to their target audience through How-To videos on YouTube. If you ever need to illustrate a point, Jing Project is a free screen casting software for this.
- Skype: This works great for conversational videos. Whether you’re reviewing a book or discussing an idea with another person, Skype is a great tool.
- Energy: Make sure you’re high-energy and make strong eye contact with the camera, placing strong calls to action in the video. Tip: Work with an outline that has bullets instead of reading your text.
- User Experience:
- Brand your YouTube channel: This will differentiate your from other channel and give your channel more credibility
- Create playlists of your most popular videos or the ones that best represent your products and services and feature you best content in the right column
Step 3: Promote your channel –
- Use annotations to build subscribers: These appear on top of your videos for specified length of time. They can include links to other videos, playlists, channels, or have a subscribe option.
- Post a Bulletin and alert your friends and subscribers
- Leverage other social media and social bookmarking platforms
- Stumble Upon: This is a powerful referrer that has recently surpassed Facebook.
Step 4: Measure your channel – Most people measure the success of their YouTube video campaigns by views alone and aren’t even aware of the fact that YouTube offers a much more in depth system of analytics.
- Insights for Audience: A video analytics tool, which describes your audience on YouTube based on their demographics.
- Essentially you can head over to the TestTube, define a specific audience you want to inspect to see how you might better target them. TestTube also offers information on what videos your target audience is watching and what keywords they’re using to search.
- Views: The chart covers the entire frame of your YouTube existence; however, you can focus in on a specific time frame. You can take this a step further by narrowing the selection down to a certain country.
- Demographics: Demographics are important if you’re targeting a specific age range, male or female.
- Discovery: This metric tells you how people are finding your video. You will view a line chart that shows you the links people followed to get to your video, as well as the location of the player when your video was viewed such as the YouTube watch page, an embedded player, a mobile device, or your own YouTube channel page. This can also show what related videos are driving traffic.
- Engagement: YouTube’s community insight feature shows you how many times viewers rated, favorited, and commented on your video, breaking it down further by country.
- Subscribers: This metric will measure, you guessed it, subscribers! It will tell you how many people subscribed or unsubscribed by country during a period of time. I recommend going to your subscribers channels to see what their interest are and any information they provide about themselves.
Independent Insurance Agent: Thanks for all that information, Super Youtube. I’m going to get to work right away!
Super Youtube: Let us not forget, going viral doesn’t have to be painful, and learning the YouTube marketing process is just a small hurdle to your cat and internet fame.
- Tiffany Stepp, Social Media Specialist