The Importance of Independent Insurance Agencies Creating an Online Presence
Before I started working at Rainman I had never heard of an Independent Insurance Agency. When I thought of insurance, I thought of that little green gecko from Geico or the deep-voiced, Dennis Haysbert from the Allstate commercials. I started thinking that if I didn’t know independent insurance agencies existed, how many other young professionals and potential clients don’t know as well?
It occurred to me that it’s all about the way a company markets itself. If you’re out of sight, you’re also out of mind. Independent Insurance Agencies are not on TV because air time is very expensive, but some are not even online— and there is no excuse for not being online. Everyone needs a website (even Brad Paisley knows that everyone is so much cooler online). Online is where most shopping, decision making and relationship building takes place these days. Along with helping independent agencies adapt to the online world, we help them get started on social media.
I wrote a poem for any of you independent agencies who might need a little more convincing to get online and get found. Enjoy!
Stop ignoring your clients and show them you care
Opt for some content with fun and flair
Connect on LinkedIn, Twitter, and Facebook
Invite clients and their friends to take a second look
At your agency by staying one step ahead of the game
Liking insurance will never be the same
Make it hard to forget your name
Easy, because we’re here to help you
Don’t be afraid to try something new
It will be worth it in the end
And everyone you know will want to be your Facebook friend!
-Amanda Brown, former sales associate, Rainman.com