Unlike many other social media networking sites, Pinterest was started and still operates on an invitation-only basis. In order to establish a profile on Pinterest you can request an invitation directly from Pinterest by clicking here. Once Pinterest has processed your request you will receive an email notification letting you know you can create a Pinterest account. Requesting an invitation from Pinterest directly may take some time, so I suggest asking a friend that already has a Pinterest account to send you an invitation. Invitations sent by friends seem to take less time to process than requests directly from Pinterest, but both options to request an invitation to Pinterest are reliable.
Before establishing your company’s Pinterest account, please take the following information into consideration:
- If you are creating a business account on Pinterest, be sure to sign up via your company Twitter profile so you receive full benefit of integrating your company Twitter and company Pinterest.
- By integrating your company Twitter and Pinterest, you can easily share any new pins with your Twitter audience.
- As we discussed in our previous blog post, Pinterest still doesn’t allow Facebook business pages to integrate with business profiles on Pinterest, but rest assured that integration is likely on the way as Pinterest continues to grow and expand their service offerings.
Once you have activated your new business Pinterest account, it is important to begin optimizing your profile with a company description, logo, link to your website and other descriptive information. Pinterest has a very informative activation process that makes it easy to optimize new accounts by following prompts provided during the set up process.
When exploring Pinterest settings and privacy, it is important to make sure you leave all visibility options on to make your Pinterest boards accessible to the public and search engines. One of the main goals of social media is to share content and increase brand recognition which is much more difficult if your Pinterest boards are not visible to search engines.
Pinterest discourages blatant self-promotion stating “Pinterest is designed to curate and share things you love. If there is a photo or project you’re proud of, pin away! However, try not to use Pinterest purely as a tool for self-promotion.” Like any social media network, you can’t just self-promote your business, you have to interact with your online community to use Pinterest as an effective marketing tool.