Facebook launched the much anticipated business page changes for preview and upgrade late last week. The changes are much more than cosmetic and today’s blog post is devoted to reviewing some of the business page updates. This is a long post, but you’ll see why.
Navigation and Visual Changes
Getting to your business page: As we posted last week, to navigate from your personal profile to your business profile the Account > Manage Pages has changed to Account > Use Facebook as Page.
Tabs: Tabs really aren’t tabs any more. They are basically links and will move to the left column panel under your profile picture.
Photostrip: Visitors will see a photostrip now. To hide a photo, roll over it and click X in the top right corner. Another photo will take its place.
Feature Changes
Facebook has done away with the rule that you have to like a page as a person: You can now like another page
as a page. And this is where it becomes important to pay attention because this change results in other feature updates.
Business Page News Feed: If you like another page as a page, you will see those pages’ updates in your new business page news feed. Those pages you liked with your personal profile remain on your personal news feed.
If you want to now see other business page updates on your business page news feed, you will need to like pages as your Facebook page. Note: Liking other pages does not include their updates on your business page wall. However, some of those pages will be featured on your page as Likes.
Business Page Home Button: Consequently another change you will notice: if you select the Home button while you are on your business page you no longer return to your personal profile news feed as before. Because you can now like other business pages as a page, the Home button now takes you to your business page news feed.

Comment/Like as you or your business page: While using your business page you will notice in the upper right corner that you have a toggle select. You can use Facebook as your page or use Facebook as “you.”
Please pay attention!
If you are using as your Facebook page, when you comment or like a post or picture—you will like it as your business page—not as you (your personal profile). And, yes, fans of your business page will be alerted that you made a comment or like when they visit your page.
You can toggle back to using Facebook as “you” and this means comments or likes are tagged as “you” not your Facebook business page.
If you want to revert back to you to alleviate any confusion, you can select Account > Switch back to “you.”
Dizzy yet? Keep reading.
Finding Suggest to Friends: When you use Account > Use Facebook as Page to navigate to your business page, you may want to suggest to friends. While on your page, you will have to use the toggle option to use as “you” (personal profile) to suggest to Friends.
Changes to the Edit Page Section
Edit Page has moved first of all: Administrators will find the Edit Page button has moved to the upper right page corner.
Your Settings: You can select how to comment and post on your business page. The default is “your page name.”
Basic Information > Categories : Facebook now allows you to change the category of your business if you wish.
Basic Information > Username: If you have 25 business page fans, Facebook has added its vanity URL feature to this section allowing you to choose a page name. A vanity URL makes it easier to search for your business and to add to your business cards and other publication materials.

Featured > Likes: If you like other pages via your business page, these will show on your business page but only a few will be featured. You can specify which of your liked pages always rotate there by selecting them as featured.
Featured > Page Owners: You can feature “Page Owners” and link to their personal profiles from your Page. To turn this feature on, click “Edit Page” and navigate to Featured option. Select the administrator(s) to feature. You can undo this at anytime. For those who wish to keep their personal and business profiles separate—don’t turn on this feature.
From what we’ve read, you cannot opt out of these changes so please take time to familiarize yourself with these updates. Change can be a challenge, but we still believe Facebook is a useful business social media tool.